The "Comments" portion of the Windmill Productions website is
not intended to be personal but it is understandable that one might wonder who is
involved. The writer is a retired NASA engineer who spent a career doing
technical, objective things, but he was always an artist.
And he was an Anglophile before he knew what one was. He
has traveled extensively in Britain, and has written three college courses on British
social history, which he taught for eight years at a local college.
This
Website
We
are flattered by your attention. We have respect for your time. To save time,
we will have easily viewed pages with minimal large images, no clip art or a multitude of
fonts.
The light grey, non-textured
background with black, red, or blue text reduces tiring, excessive contrast -- and there
will be no visually staggering, clashing colors. There will be no advertisements, pop-ups,
or flash displays. Nor will there be video, sound, or other multimedia files. We
know that not all viewers have high-speed internet service. And our text with not be
in light gray.
Additionally, no e-mail address or
personal information will be provided to anyone.
We are using a professionally
prepared, secured, shopping cart and pay portal. Though we have streamlined it, it
still has the expected options and forms.
Why "Windmill"?
Windmills did useful commercial work and contributed to their
community's welfare. Therefore, Windmill Productions pledges efficient, low-cost
service to the community.
Why
"Luddite"?
This is more difficult to explain. The writer had a long
career in technological pursuits and now finds himself growing weary of constant,
"necessary upgrading." He does not think change for change's sake is
constructive.
Luddites were a mid-1800s group who resisted some new
technologies because they were disruptive.. No one is suggesting that anyone sabotage
automated textile mills, as was done then, but there are many "modern" things
easily done without today. [Incidentally, "sabotage" is a word from that
period and refers to a disgruntled worker throwing his sabot (wooden shoe) into the mill
machinery to shut down the mill. The hope was that the mill owner would rehire all
the employees who had been displaced when the mill had became automated.]
E-commerce, such as Luddite Publishers, is a new
technology -- however, it is being used here to return to a very old business -- the
printing, marketing, and sale of books designed from the start for critical
readers.
There is a difference in "readership"
and what is often seen today. Today there appears to be only "lookership."
Luddite Publishers desires to build a readership.
Books were invented for the
reader -- they were not invented to give aspiring authors something entertaining to do. |